Friday, 30 December 2011

[HM:249872] Sensory marketing!


Aromatic fragrances used to stimulate sales!

Sense of  Freshness....

Recently a new supermarket opened in Caringbah, Sydney.
It has an  automatic water mister to keep the produce fresh.

Just before it starts misting, you hear the sound of distant thunder and the smell of fresh rain.

When you pass the milk section, you hear cows mooing and you experience the scent of freshly cut hay.

In the meat department there is the aroma of charcoal grilled steaks with onions.

When you approach the egg counter, you hear hens cluck and cackle, and the air is filled with the pleasing aroma of eggs frying.

The bread department features the tantalizing smell of fresh baked bread and cookies.

I don't buy toilet paper there any more… 





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